poppedmusic

The 1975

Watch the video for Heart Out here:

http://youtu.be/t9xA1Lvd37E

“With the video for Heart Out I wanted to return to the classic performance scene. I love a good performance video and wanted to try my hand at creating something that represented my grandeur and slightly deluded sense of self, whilst also adhering to the simplistic rules of a performance. The video is about narcissism, belief and delusion in equal measure. It represents how antiquated and romanticised visions of past and future shed a blazing light on the present and in turn provoke a self-analysis that soon shifts from the material to the ideological. It was in this state of excitement and obsession where the ‘Heart Out’ video was born. Obviously i can delve into the artistic vision of the video – what it means to me, the subtext and my own emotional investment within it – but in doing so I fear defacing what the video truly is about, at face value. It’s a bunch of kids who think they’re rockstars. And…they are x“

Matthew Healy