Album Review: Sleaford Mods – Key Markets

Key Markets

Sleaford ModsReleased July 24th 2015

Words: Gary Lambert

A question to the reader, do you like capitalism, TOWIE and style over substance? If so, jog on now. Don’t even bother with the following album review. You might enjoy the clever yet simple beats and the weird shouting vocals, but you will not get the importance of listening to Key Markets. And it will save you from one day realising that the album you so enjoyed was written by two people who hate you and are dreaming of the day they get to flush your collective heads down life’s toilet.

This record is not going to sell a few million copies and see Sleaford Mods invited to perform the next Bond theme tune. But for a handful of people across the country this is going to be the most pivotal album of their lives – and they will pick up pens, guitars, drumsticks, microphones and be truly inspired. Quite often when I listen to a new album I think about where I would like to listen to the music: in town on a night out; in a field with thousands of people high on life and cider; maybe even a nice dinner date with the chance of a slowie in the kitchen after putting the dishes out. Well for Key Markets it makes me want to listen it whenever the stresses of working class life and politics and paying the bills have killed my soul as I know this is my defibrillator to keep me in the fight.

The machine gun rattle of Jason Williamson’s ranting is accompanied by a real game changer in the music department from Andrew Fearn. Whilst the similarities are often made with The Fall, this album opens with Live Tonight and after the “Sleaford, Sleaford Mods” chant the song moves on to a bass line which could have come from Peter Hook in the days of Joy Division. This musical promotion continues through the album to include songs you could even dance to in Giddy on the Ciggies and No One’s Bothered. Like real dancing, not just punching the air and shouting dancing. Sleaford Mods, you have made me so happy.

Maybe it is the influence of their work with The Prodigy and Leftfield in the last year which has made Sleaford Mods move up a grade or two, but be thankful that it has. This is a great album. It isn’t going to be everybody’s cup of tea, but it is coming in to my all time favourites with a bullet.

 

Listen to Live Tonight here:
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